ITHP Webinar: The Filipino Brand of Service: How to Lead With Mabuhay Culture
Webinar Date: July 25, 2025
Time: 2:00 PM (GMT)
Overview:
The ITHP webinar on “The Filipino Brand of Service: How to Lead With Mabuhay Culture”, held on July 25, 2025, featured Benson Yuson, a hospitality and tourism expert with over 30 years of experience. The session emphasized the unique values behind the Filipino service tradition, highlighting how leaders can embody warmth, empathy, and genuine hospitality to elevate guest experiences and strengthen organizational culture.